Privacy Policy

The General Data Protection Regulation

The General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018 are significant pieces of legislation affecting the way that Perf Equine carries out its information processing activities. It is Perf Equine’s policy to ensure that our compliance with GDPR and other relevant legislation is clear and demonstrable at all times.

This website (perfequine.co.uk) is operated by Perf Equine. This Privacy Policy covers information collected through this website and any information collected offline by Perf Equine and Performance Brands in relation to enquiries, customer support, and marketing communications relating to Perf Equine products.

Security

Personal information provided through this website is transmitted through secure systems. We are committed to handling your personal information with high standards of information security.

We take appropriate physical, electronic, and administrative measures to maintain the security and accuracy of personally identifiable information we collect, including limiting access to authorised personnel and employing appropriate security systems and password protections to guard against unauthorised access.

Our website uses encryption technology, such as Secure Sockets Layer (SSL), to help protect personal information during transmission. While we take reasonable precautions to protect your information, please note that email is not encrypted and should not be considered a secure means of transmitting sensitive information.

To help us provide the highest quality
information, products, and customer support, we may use information gathered
from our interactions with website visitors, customers, and other parties.
Because we respect your privacy, we have implemented procedures to ensure that
your personal information is handled in a safe, secure, and responsible manner.

We have published this Privacy Policy to
explain our information collection practices and the choices you have regarding
the way your information is collected and used.

As we continue to develop the Perf Equine
website and improve the information and services we provide, this Privacy
Policy may be updated from time to time. We therefore encourage you to review
this policy periodically so that you remain informed of our current practices.

The information we collect

Generally, you may browse the Perf Equine website without providing any personally identifiable information. However, we may ask you to provide personal information when submitting enquiries, requesting information, subscribing to communications, or using certain website features.

If you choose not to provide requested information, you may be unable to access certain services or features of the website.

Perf Equine may collect the following information:

Name
Contact information, including email address and telephone number
Demographic information such as postcode, preferences, and interests
Information submitted through enquiry forms
Other information relevant to customer surveys, marketing communications, or product enquiries

For the exhaustive list of cookies we collect, please refer to the Cookies section of this policy.

When you visit this website, our web server may automatically collect anonymous information such as browser type, device information, IP address, website usage data, and general location information. We may use this information for purposes such as improving website performance, website content, customer support, and marketing activities.

How we use the information we collect

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal record keeping.
To respond to enquiries and provide customer support.
To improve our products, services, and website content.
To periodically send promotional emails about new products, special offers, or other information that may be of interest to you where you have consented to receive such communications.
To conduct market research and gather feedback regarding our products and services.
To customise the website according to visitor interests and preferences.

Legal Basis for Processing

We are committed to ensuring that your information is secure. To prevent unauthorised access or disclosure, we have implemented suitable physical, electronic, and managerial procedures to safeguard the information we collect.

We process personal information under one or more of the following lawful bases:

Your consent.
The performance of a contract or steps taken at your request before entering into a contract.
Our legitimate interests in operating and improving our business and website.

Compliance with legal obligations.

How Long We Store Your Information

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, regulatory, tax, accounting, or reporting requirements.

Others With Whom We Share Your Information

Perf Equine and Performance Brands

Information collected through this website may be shared with Performance Brands where necessary to respond to enquiries, provide customer support, administer product-related services, or support marketing activities relating to Perf Equine products.

Service Providers

We may disclose information to third-party service providers who assist us in operating our website and business activities. These may include providers who:

Manage customer databases.
Distribute email communications.
Assist with marketing and data collection.
Provide website hosting, storage, analytics, and technical support.
Provide other services designed to assist us in operating and improving our business.

We require these service providers to keep confidential all information we share with them and to use such information only for the purposes agreed.

Business Transitions

We may transfer or share personal information in connection with a merger, acquisition, business restructuring, or sale of assets. Where required by law, affected individuals will be notified of any material changes to the ownership or use of their personal information.

Compliance With Law

We may disclose personal information where required by law, regulation, legal process, or governmental request, or where necessary to protect our legal rights, prevent fraud, investigate security issues, or protect the safety of website users and the public.

Advertising and Analytics

We may work with third-party advertising and analytics providers who use cookies and similar technologies to collect anonymous information about visits to our website. This information may be used to help us understand website usage, measure marketing effectiveness, and deliver relevant advertising.

You may manage your cookie preferences through your browser settings or our cookie management tools where available.

Your Choices Regarding the Information We Collect

You have several choices regarding our handling of your personal information.

Marketing Communications

If you no longer wish to receive marketing communications from Perf Equine or Performance Brands, you may contact us using the details below or click the unsubscribe link contained in any marketing email.

Please allow a reasonable period for your request to be processed, as some communications may already be scheduled before your request is received.

Data Protection Rights

Under applicable data protection laws, you may have the right to:

Access your personal information.
Correct inaccurate information.
Request deletion of your information.
Restrict or object to certain processing activities.
Request transfer of your information where applicable.
Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the details below.

Complaints

If you wish to raise a complaint regarding how we handle your personal information, please contact:

Perf Equine, The Pavilion, Bowcliffe Hall, Bramham
Wetherby, West Yorkshire
LS23 6LP

Email: sales@performance-brands.co.uk
Telephone: 0113 457 5938

If you remain dissatisfied, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

Cookies, Web Beacons and How We Use Them

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once accepted, the cookie helps analyse web traffic and allows websites to respond to you as an individual.

We use cookies to understand how visitors use our website, improve website performance, remember preferences, and help us provide a better user experience.

Traffic log cookies help us analyse website traffic and identify which pages are being used. We use this information for statistical analysis and website improvement purposes.

You can choose to accept or decline cookies through your browser settings. Most browsers automatically accept cookies, but you can usually modify your settings if you prefer. Disabling cookies may affect the functionality of some parts of the website.

A web beacon, pixel tag, or clear GIF is a small image used to collect information about website usage and communication effectiveness.

We may use cookies, web beacons, and similar technologies to understand visitor behaviour, improve website performance, measure the effectiveness of communications, and support our marketing activities.

We may also work with third-party service providers who use cookies and similar technologies on our behalf for website hosting, analytics, marketing, and data management services. These providers are contractually required to protect any information they process on our behalf.

Emails

You will receive marketing emails from Perf Equine or Performance Brands only where you have requested them or where otherwise permitted by law.

If you no longer wish to receive marketing emails, you may click the unsubscribe link included within any email communication.

Please allow up to three business days for your request to be processed, as some communications may already have been scheduled before your request was received.

Acceptance

By providing your personal information and using this website, you acknowledge that your information may be processed for the purposes described in this Privacy Policy.

By continuing to use this website and our services, you agree to the policies set out in this Privacy Policy.